We put people at the centre of the decision-making. User empathy is the priority, using human-centred design and design thinking principals to learn, create, test and improve more efficiently.


Understand your customers’ experiences and ask yourself how they feel. Being a deep listener imagining ways to solve their problem. The responsibility is to create something better than the customer could have imagined.


It’s not about giving shape to the shell and not caring about the guts. Design combines technology, cognitive science, human need, and beauty to produce something that the world didn’t know it was missing.


The early model of a product that demonstrates its functionality helps you get a feel for what the product will actually look like and how users will experience the product.


The feedback from the testing phase, might need you to go back to the beginning and come up with new ideas for solutions, or develop new prototypes to finally reach the goal of sharing it with the world.


We consist of dedicated teams, aligned to the specialisation of each partner, brought together on a case-by-case basis.

Troy Bebee Technology Lead

25 years experience running large technical teams and programs. Currently CTO of KASNA and JUSTIN, previously platform engineering lead at Telstra. Focus on helping Australian businesses adopt Google technology to deliver enhanced service to their customers, and improve the working environment for their employees.

Jonas Allen Design Lead

With over 25 years of experience in an always-changing marketplace of ideas and technologies. Jonas has consistently operated at the leading edge of design thinking, creative ideation and technical fluency. From rebranding giant multinationals to supporting successful fledgling start-ups, he excels in everything from hands-on fine-grain execution to top level strategic planning. The addition of qualified expertise in UX design affords him an ideal skill profile for Dorja’s select leadership team. His prior client roster and the extensive portfolio of projects he has led is evidence of his wide-ranging ability to meet and exceed the needs of any client he works with.


Discuss how your brand can change the world. 

Say hello

Jonas Allen

Product/Design Lead