Understand your customers’ experiences and ask yourself how they feel. Being a deep listener imagining ways to solve their problem. The responsibility is to create something better than the customer could have imagined.
It’s not about giving shape to the shell and not caring about the guts. Design combines technology, cognitive science, human need, and beauty to produce something that the world didn’t know it was missing.
The early model of a product that demonstrates its functionality helps you get a feel for what the product will actually look like and how users will experience the product.
The feedback from the testing phase, might need you to go back to the beginning and come up with new ideas for solutions, or develop new prototypes to finally reach the goal of sharing it with the world.