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TAFE’s online training and education network (OTEN) had to directly acquire students when regulatory change meant an existing referral business model was no longer viable.

We developed a student acquisition strategy and MVP digital product in 6 weeks by focusing on key enrolment subjects. We then designed, developed and deployed a digital creative campaign that included micro-sites and Google search and display campaigns that achieved an x35 return on ad spend, qualified sales leads incremental enrolment revenue.