WILD PLAY CHILDREN'S GARDEN, CENTENNIAL PARKLAND

Branding

THE CHALLENGE


The eyes of any parent of young kids will light up if you describe to them a free nature playground with a cafe. For the kids, it’s an every easier sell. The key then, is to match the no-brainer concept with an equally spot-on, iconic design. Good design lasts, and keeps great projects like this one, relevant, which means it will be around for as long possible. Publicly funded projects are a responsibility to the entire community.

THE SOLUTION


We won the project after a public tender with a brief to  develop the brand visual identity, creative rollout, signage and wayfinding. The Ian Potter  Children’s WILD PLAY Garden at Sydney’s famous Centennial Park is now open and hosts 200K+ visitors every year.

  • DELIVERABLES

    Branding, Design, Marketing, Wayfinding

  • WHAT THEY SAY
    “Building The Ian Potter Children’s WILD PLAY Garden was the result of a large team of partners, donors and dedicated work from across our organisation. We value the creative vision Jonas delivered us a designed identity and communications for this new nature play space that we are all so proud of.”
    
    Anthony Dunsford 
    Director of Visitor Experience at Botanic Gardens & Centennial Parklands
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Work

We design and build technology product and platforms that understand the needs and behaviour of people so that your business or brand can genuinely engage with them.

  • ALL
  • ADVERTISING
  • APP-DESIGN
  • APP-DEVELOPMENT
  • BRANDING
  • DESIGN
  • EDITORIAL
  • ENGINEERING
  • MARKETING
  • PACKAGING-DESIGN
  • SHOPIFY-CUSTOM-DESIGN
  • TECHNOLOGY
  • WAYFINDING
  • WEBSITE-DESIGN
  • WEBSITE-DEVELOPMENT