WILD PLAY CHILDREN'S GARDEN, CENTENNIAL PARKLAND
Branding
THE CHALLENGE
The eyes of any parent of young kids will light up if you describe to them a free nature playground with a cafe. For the kids, it’s an every easier sell. The key then, is to match the no-brainer concept with an equally spot-on, iconic design. Good design lasts, and keeps great projects like this one, relevant, which means it will be around for as long possible. Publicly funded projects are a responsibility to the entire community.
THE SOLUTION
We won the project after a public tender with a brief to develop the brand visual identity, creative rollout, signage and wayfinding. The Ian Potter Children’s WILD PLAY Garden at Sydney’s famous Centennial Park is now open and hosts 200K+ visitors every year.
- DELIVERABLES
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- WHAT THEY SAY
“Building The Ian Potter Children’s WILD PLAY Garden was the result of a large team of partners, donors and dedicated work from across our organisation. We value the creative vision Jonas delivered us a designed identity and communications for this new nature play space that we are all so proud of.” Anthony Dunsford Director of Visitor Experience at Botanic Gardens & Centennial Parklands
Work
We design and build technology product and platforms that understand the needs and behaviour of people so that your business or brand can genuinely engage with them.